> For the complete documentation index, see [llms.txt](https://developer.parvenu.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer.parvenu.io/enrichments/personalize-with-ai.md).

# Personalize with AI

AI-generated personalization for cold outreach, one contact at a time or across an entire Parvenu list.

Personalize with AI turns a prompt into ready-to-send outreach copy. Use it to generate icebreakers, opening lines, or any personalized snippet you drop into cold emails as a text replacement, the same way you use #firstName# or #company#. Personalizations can draw on anything in your list's columns: a recent funding announcement, a new product launch, something the prospect posted about, a recent promotion, or even the history of their first name.

## Endpoints

* [Individual Lookup](/enrichments/personalize-with-ai/individual-lookup.md): pass one prompt, get the generated text back in the response. Synchronous.
* [List Lookup](/enrichments/personalize-with-ai/list-lookup.md): pass a `listname` and a prompt template; the API runs it against every row and writes the copy back into the list. Asynchronous.

## Use Cases

* **Create more engaging emails by being more relevant to the prospect.** Reference what actually matters to them right now: recent funding, a product launch, a post they wrote, a promotion, their tech stack, or who they're hiring.
* **Improve deliverability by varying the copy you send.** Every generated line is unique per contact, so mailbox providers see naturally varied copy instead of the same template with swapped merge fields.

## Get richer personalization by chaining enrichments

The model only sees what's in your list's columns. Run other enrichments first, then reference their output columns in your prompt for much richer context:

* [Research with AI](/enrichments/research-with-ai.md) writes web research (funding, launches, news) to the `research_with_ai` column.
* [Scrape Website with AI](/enrichments/scrape-website-with-ai.md) writes answers from the company's own website to `scrapewebsite_with_ai`.
* [Post Enrichment](/enrichments/post-enrichment.md) pulls the prospect's recent LinkedIn posts.

Then a prompt like `Write an icebreaker for {{person_name}} that references this research: {{research_with_ai}}` produces copy grounded in real, current facts about the prospect.

{% hint style="info" %}
Personalize with AI costs **0.5 credits** per row, the same rate on both endpoints. It sits below the search-backed AI enrichments because it writes from what you give it and looks nothing up.
{% endhint %}